Electronics brand Walton has launched “Digital Campaign Season-21” across the with “Double Million” offer.

In Season-21, customers may get Tk 20 lakh on the purchase of Walton brand fridge, television, washing machine or BLDC fan from any Walton Plaza, distributor outlet or online sales platform 'E-plaza' across the country. In addition, crores of taka sure cash back are also available for customers, according to a press release on Wednesday.

Customers will enjoy these benefits of Season-21 from October 10 to December 31 this year.

The benefits were disclosed at the inaugural ceremony of 'Walton Digital Campaign Season-21' held at Walton Corporate Office in the capital on Wednesday, it said,

Actress Bidya Sinha Saha Mim joined as brand ambassador of “Walton Digital Campaign Season-21”.

Walton Plaza’s Managing Director Mohammad Rayhan, Walton Hi-Tech's Additional Managing Director Eva Rezwana Nilu, Chief Marketing Officer (CMO) Galib Bin Mohammad, Walton Distributor Network’s Head of Saled Md. Firoj Alam, among others were present at the time.

Walton’s Senior Executive Director Amin Khan moderated the function.

Addressing the function, actress Bidya Sinha Saha Mim said, "Walton is not just a brand; a pride of Bangladesh. Walton products are now at every home of the country. Beyond the country's boundaries, Walton products are being exported to many countries around the world. We feel proud that Walton has now been turned into a global electronics brand. I am delighted to be appointed as the brand ambassador of this great campaign."

Walton CMO Galib Bin Mohammad said, "As of, Walton has conducted total of 20 seasons of its digital campaign. Every season witnessed huge response from the buyers. I hope that Season-21 will be very successful and also get huge customers' response."

Through digital registration system, necessary information like buyer’s name, mobile number and product model number is being stored on Walton’s server. As a result, customers can get quick service from any Walton service center in the country even if they lost the warranty card. Besides the representatives of the service center can also know the customers’ feedback, added the release.